Placing display ads or banner ads to promote your affiliate product links is one of the simplest and cheapest ways to drive traffic. However, knowing how or where to place them may take a newbie some time to learn.
You’ll need to know where to find your display ad links, pick the most popular banner size (that converts), where to find websites that allows banner advertising, and most important of all; finding out if the website have high traffic volume.
Here is a simple 5 step checklist and step-by-step guide to help you get started with your first banner ad placement.
1. Get affiliate links and banner image
Sign into your affiliate program’s backoffice and search for promotional tools. You can usually find all your product links, it’s associated banners, email swipe templates, or even articles that you can customized as your own blog post.
Select the banner size you like to use. The standard banner sizes are 468 by 60 (full banner), 728 by 90 (leader board), 336 by 280 or 250 by 250 (square), 160 by 600 (skycraper), etc.
They are used on top of a webpage as header banner, in a side bar, in the middle of an article or on the footer menu bar.
Most banner networks or some independent website owners will request a HTML code for the banner image and URL to the affiliate link while others allow you to fill in the URLs individually, i.e. One URL for the image and another for the redirect destination.
2. Find ad networks or websites to place banners
One of the easiest ways is (and as always), use Google to search. Do a Keyword search for banner ad networks.
Alternatively you might want to consider checking out buysellads.com (BSA). This is somewhat like an ad network of sorts that allows you to search for websites that allows banner ad placements.
Simply enter a keyword for your niche and it will generate a list of related websites. It will tell you which banner size ad spots are available, placements by number of impressions or duration and it’s cost.
3. Determine the ROI potential
Once you have identify the probable website to place a banner ad with, the next thing is to check the daily or monthly traffic that it generates. Actually this has to be done right from the start to save yourself time.
It wouldn’t make sense to place an add on a site with traffic that barely scraps the bottom of the barrel.
BSA provides estimated daily and monthly traffic volume that each recommended website generates. This will give you an idea of your ad’s potential impressions, the Click Through Rate (CTR) and conversions.
With BSA, you save a considerable amount of time looking around but do take note that it is limited to the websites it partners with in its network. As such, you are reliant on their reviews which to me seems a little bias as the websites they promote are associated with them as partner networks.
Now, decide how much are you willing to spend to place your banner ad. Prices usually range between $50 to upwards of $400 or more (on some popular sites).
This depends on your budget of course. With that, decide if you like to go on number of impressions or a fixed placement period.
The former usually cost more, so I recommend you buy the latter. There is no two ways about this and the only way is to find out is to test it out for yourself.
5. Bonus – Cool Trick<
Here is something I learnt that will help you find even more websites to place your banners on but it takes a little work on your part to research although the result in my opinion works far better in your favor. I say that simply because the numbers don’t lie and it is definitely more reliable than reviews that aren’t exactly independent.
Here is what you do, go back to Google type in the keyword of your niche and look through the top 5 searches on page 1. If you like to look further, the furthest I would go is page 2.
Click through all the website listed and scroll through the front page of each to see if there is a link for “Advertise” or “Advertise with Us”. The link is usually found on the footer menu bar.
Next copy n paste the home URL of the website, open a new tab to Alexa.com. In case you are wondering what it does, it is a web base software that analyses the global and local ranking of a website.
Paste the URL into the search bar and wait for the result. Find the website that has the lowest ranking number. The lower the ranking the better. This will tell you exactly how much traffic the site generates on a daily basis.
It’s a free to use software but limited to showing only the rankings, which is basically what you need to know. The paid version which is available for a monthly subscription shows how much traffic it generates, the backlinks (internal & external), traffic demographics, geographical data, etc.
As a benchmark, any website that has a ranking of less than 100,000 can be considered. So, get your feet wet; go ahead and start searching for your niche related websites to place your first display ads.
Best wishes and as always, feel free to give your feedback or leave a comment below to share with us how your campaign turn out.